Apple repeatedly announced that any attempt to unlock the iPhone SIM or to install Third Party Apps would void the Apple warranty. This assertion was false as a matter of federal law, and was known by Apple to be false when made.
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Full text of lawsuit
It's important to realize that bricking a user's box means vandalizing their property.
When confronted with the question of what remedy iPhone purchasers had for disabled iPhones, an Apple spokesman was quoted as saying "they can buy a new iPhone." However, Plaintiffs and the Class also have the remedies provided by the law of California and federal law, and have brought this action to obtain them.