from Rex Sorgatz
Contains the origin of the term - it compares them to snowballs, growing as they accelerate down mountainsides, because of their self-referential nature. A kickass article, this should be three times as long.
from Emily Gould
Some interesting moments. If you read between the lines, you can see that the Julia Allison "phenomenon" is really a Gawker phenomenon, with Julia Allison being that phenom's major export. But it should really be three or four times as short.
Julia Allison podcast interview
Haven't listened yet.