GitHub turned to open source so the community could help them improve their gem builds.
The amount of people running into issues with our gem builder has been overwhelming, so we’re releasing the code if some kind souls want to lend a hand making the system more secure and robust.
What's the best way to fix something your users know how to edit it? Let them edit it.
What's the best way to market the Eurythmics to teenagers? Let a drum and bass DJ do it.
What's the best way to market Jim Jones to the reggaeton market? Let a reggaeton DJ do it.
For that matter, what's the best way to market Evanescence to the reggaeton market?
Or the best way to market gangsta rap to Muppet fans?