It's kind of like the episode of South Park where they introduce Towelie, a parody of the new characters established shows pick up purely for merchandising opportunities. Towelie appears out of nowhere with a catchphrase every time somebody mentions getting wet. @CaffeineFueled is doing that in real life.
How to promote a Korean BBQ taco truck:
1. Tell people where you are
2. Talk to them
3. Profit!
Conclusion:
It's 2009, but some people out there still haven't read The Cluetrain Manifesto. Markets are conversations.
