"People are calling it Tweet bluffing," Sebok says. "It's a game within a game situation and it's effected the way the games go. It's enabling the fans at home to climb into the minds of the players but if they are smart they know they can climb into each others' minds too: to see who tilts, who rolls with the bad situations and who flies off the handle. Players spread misinformation like 'I'm going to play tight' when they are really going to play loose. We do that verbally but since Twitter is written, it seems more believable. But it's just the beginning of all this, it's blown up in last 2 or 3 months."
How Twitter Is Changing The World Of Professional Poker
Sebok's company doesn't just point its audience at players' Tweets, though. Simple aggregators of messages from players are available elsewhere. His Poker Road Nation site adds several layers of value on top of the flow of messages. It marks up through hashtags and manual categorization each tournament and game for sorting. It shows threaded conversations. It lets site visitors login to Twitter and post live replies to the players right on the Poker Road Nation site. "Inline replies is the most exciting part to me." Sebok says. Soon, the site will add inline photo display and an in-house video hosting and embedding feature. It's an operation so full-featured that anyone interested in Twitter aggregation can appreciate it, whether you're a poker fan or not.