Sunday, February 21, 2010

TonidoPlug: Innovative Web App Marketing

TonidoPlug: $100 tiny, wall-wart computer.

SheevaPlug: $100 tiny, wall-wart computer.

Identical hardware. Identical price point. The difference? TonidoPlug ships with a built-in suite of Web apps.

You've got a Web app to promote. You've already got it on LifeHacker, CNN, and other media outlets. But there's always more people out there who could become customers. What do you do?

One thing you can do: become a reseller of an existing gadget, add your software and your marketing mojo, sell it at the exact same price, and get geeks everywhere excited to give your software a free trial the moment they get their new toy out of its box.