Wake Me When It's Funny: How To Get Into Show Business And Stay There, because I'm an actor as well as a programmer.
How To Write A Good Advertisement, because Eben Pagan recommends it.
Outwitting Squirrels: 101 Cunning Stratagems to Reduce Dramatically the Egregious Misappropriation of Seed from Your Birdfeeder by Squirrels, because Mark Frauenfelder recommends it.
Cognitive Surplus, because Clay Shirky wrote it.
The Haunting Of Hill House, because Stephen King recommends it in his survey of horror fiction, in his book on writing, and in at least two novels.