Monday, September 20, 2010

This Book Is Freaking Awesome

Dense and wordy; written by an academic for academics, but absolutely essential if you want to understand from a cultural perspective phenomena like toy merchandising, entertainment marketing, the success of LOST, fan fiction, cosplay, alternate reality games, videogame tie-ins, and the franchise approach to film-making. This is the most interesting book I've read since Here Comes Everybody and pairs beautifully with the analysis of evolving narrative complexity on television in Everything Bad Is Good For You. Its model of texts and paratexts also mirrors perfectly the smaller and much faster "geek media" world of blog posts, presentations, tweets, and GitHub repos.