Monday, March 7, 2011

Pricing: Be Aware Of Irrationality

I've been investigating replacing my phone with Skype. I found their per-minute rates amazing but balked on their rate to reserve a phone number. The irony: their rate to reserve a phone number is way lower than I'm currently paying, but so much higher than their per-minute rate that I decided it was a deal-breaker. I'm now reconsidering.

(Read Predictably Irrational.)