A Good Reason To Read The Pirate's Dilemma And McMafia

Apple has to contend with a new genre of copycats, those who are actually replicating Apple Store retail locations and setting up shop around the world.

I saw one of these stores late last year when I took a trip to Quito, Ecuador. Although the store promoted itself as a genuine Apple location, it was clearly fake. The store design and employees were clearly out of character.